YouTube Shall Pass

Qualche giorno fa mi chiedevo come mai del nuovo video degli Ok Go – “This too shall pass”, quello della banda – non si potesse fare l’embed. Ci avevo provato anche io, a incollarlo dentro al blog. Ma ti veniva fuori il simpatico avviso “Incorporamento disattivato da parte dell’utente. Guarda su YouTube”.

Non sono l’unico ad avere notato la cosa, tanto che il cantante Damian Kulash si è preso la briga di rispondere ai fan indispettiti. Viene fuori che l’utente che ha disattivato l’embed è la EMI, non la band:

“The catch: the software that pays out those tiny sums doesn’t pay if a video is embedded. This means our label doesn’t get their hard-won share of the pie if our video is played on your blog, so (surprise, surprise) they won’t let us be on your blog. And, voilá: four years after we posted our first homemade videos to YouTube and they spread across the globe faster than swine flu, making our bassist’s glasses recognizable to 70-year-olds in Wichita and 5-year-olds in Seoul and eventually turning a tidy little profit for EMI, we’re – unbelievably – stuck in the position of arguing with our own label about the merits of having our videos be easily shared. It’s like the world has gone backwards.”

(Via Fuel Friends)

Commenti disabilitati su YouTube Shall Pass

Filed under MusicBusiness & Technology, videoclip, YouTube

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